Reputant vs Reputology
Reputology was the review-monitoring tool hospitality and multi-location teams used for a decade. Its website now redirects to GatherUp, so if you searched for Reputology this is the comparison that still matters: Reputant against GatherUp's current plans.
Facts checked on 2026-09-10. Tell us if something changed.
GatherUp Small Business
per month, one location
$99
GatherUp Multi-Location
per location per month, 2 to 100+ locations
$60
GatherUp Agency
white-label for agencies
quote
Listings Hub add-on
per location per month, 125 directories
$40
Reputant
Beta: 6 months free, lifetime discount, per-location pricing after
Feature by feature
A check means Reputant ships it today. Everything else carries the same status it has on our own roadmap, not marketing language.
Scroll sideways for the Reputology column.
| What you get | Reputant | Reputology |
|---|---|---|
| Review sites monitored | Live Google Business Profile and Facebook today. Yelp reading is planned. | Monitoring across 100+ sites, with in-app responding. |
| Review requests and what triggers them | Live Text and email requests fired by a paid QuickBooks invoice, a closed Clio matter or a CSV upload. | Up to 300 SMS and 3,000 email credits per location per month, QR codes, customer uploads, API, Zapier and webhooks. |
| AI review replies | Live A drafted reply for every Google review, approved or edited before it posts. | AI-crafted replies and auto reply templates. |
| Local rank grid | Live Map Pack rank at every point of a grid over the service area, run on demand. | Not offered. GatherUp is a reputation product, not a rank tracker. |
| AI visibility (ChatGPT, Claude, Gemini) | Live Checks whether the three assistants recommend the business for its category and area. | Not listed. |
| Surveys and Net Promoter Score | Not offered. | Net Promoter Score and surveys on every plan. |
| Review widgets for your website | Planned Planned. | Review widgets and badge included. |
| Listings sync | Planned Not offered yet. | Listings Hub add-on syncs 125 directories for $40 per location per month. |
| White-label for agencies | In development In development. | Agency plan with white-label software, priced on request. |
| Website builder | Live An AI-built site for the client that has none, hosted by Reputant. | Not offered. |
| Entry price | Reputant is in beta. Beta accounts get six months free and a lifetime discount, and pricing after that is per location. Current numbers are on the pricing page. | $99 per month for one location, $60 per location per month from two locations. |
Who should pick which
Pick Reputant if
- You want reviews, rankings and the Google profile in one account rather than a reputation-only tool.
- Your requests should fire from QuickBooks or Clio, and you want AI to name what to fix next.
- You want to know whether ChatGPT, Claude and Gemini recommend the business.
Pick Reputology if
- You need monitoring across 100+ review sites today, including hospitality and healthcare sites.
- Surveys, Net Promoter Score and review widgets matter more than local rankings.
- You need an established agency white-label program right now.
Frequently asked questions
See the platform behind these numbers
A 30-minute call, your accounts on screen, and an honest answer about what Reputant covers today and what is still coming.