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Local SEO statistics
Local SEO and review numbers worth knowing, each one linked to the page where its publisher states it.
By Reputant · Updated 2026-09-10 · 3 min read
Every figure below links to the page where its publisher states it, along with the day we checked it. These are public numbers from outside research and Google's own guidance, not something Reputant measured itself.
How people search locally
84%
of consumers have searched online for a local business in the past three months.
Source: BrightLocal, Consumer Search Behavior: decision speed, 2026 · Checked 2026-09-10
71%
of consumers used Google Search at some point during their most recent search for a local business.
Source: BrightLocal, Consumer Search Behavior: channels, 2026 · Checked 2026-09-10
20%
of consumers start a local search inside a map app rather than a search engine.
Source: BrightLocal, Consumer Search Behavior, 2025 · Checked 2026-09-10
30%
of all mobile searches are related to location, the closest figure Google has published on how much of search is local.
Source: Google, How Mobile Search Connects Consumers to Stores (Think with Google) (2016) · Checked 2026-09-10
400%
was the year-on-year growth in global searches for "open now near me".
Source: Google, 2022 Retail Marketing Guide (Think with Google) · Checked 2026-09-10
76%
of people who search on a smartphone for something nearby visit a business within a day, and 28% of those searches end in a purchase.
Source: Google, How Mobile Search Connects Consumers to Stores (Think with Google) (2016) · Checked 2026-09-10
Reviews and ratings
97%
of consumers read online reviews for local businesses.
Source: BrightLocal, Local Consumer Review Survey 2026 · Checked 2026-09-10
85%
of consumers say positive reviews make them more likely to use a business, while negative reviews put off 77%.
Source: BrightLocal, Local Consumer Review Survey 2026 · Checked 2026-09-10
31%
of consumers will only use a business rated four and a half stars or higher, up from 17% a year earlier.
Source: BrightLocal, Local Consumer Review Survey 2026 · Checked 2026-09-10
47%
of consumers will not use a business that has fewer than twenty reviews.
Source: BrightLocal, Local Consumer Review Survey 2026 · Checked 2026-09-10
89%
of consumers expect a business owner to reply to reviews.
Source: BrightLocal, Local Consumer Review Survey 2026 · Checked 2026-09-10
81%
of consumers expect a reply to their review within a week, and 19% expect one the same day they post it.
Source: BrightLocal, Local Consumer Review Survey 2026 · Checked 2026-09-10
25%
is the lift in conversions a single location can see from a rise of one tenth of a star in its rating, across 64,000 Google profiles analysed.
Source: Uberall, Reputation Management Revolution Report, 2019 · Checked 2026-09-10
AI search
45%
of consumers used an AI tool such as ChatGPT to find a local business recommendation in the past year, up from 6% the year before.
Source: BrightLocal, Local Consumer Review Survey 2026 (AI report) · Checked 2026-09-10
42%
of consumers already trust AI recommendations as much as they trust online reviews.
Source: BrightLocal, Local Consumer Review Survey 2026 (AI report) · Checked 2026-09-10
What decides map pack rankings
32%
of what decides map pack rankings comes down to the Google Business Profile itself, the biggest single group of signals in the expert survey.
Source: Whitespark, Local Search Ranking Factors 2026 · Checked 2026-09-10
20%
of map pack ranking weight comes from review signals, the second-largest group and the one that rose most this year.
Source: Whitespark, Local Search Ranking Factors 2026 · Checked 2026-09-10
15%
of map pack ranking weight comes from on-page signals on the business's own website.
Source: Whitespark, Local Search Ranking Factors 2026 · Checked 2026-09-10
Multi-location and adoption
80%
higher conversion was recorded at multi-location businesses that replied to at least a third of their reviews, compared with their direct competitors.
Source: Uberall, Reputation Management Revolution Report, 2019 · Checked 2026-09-10
35%
of US small and medium businesses have a Google Business Profile at all, and only 40% have their own website.
Source: BrightLocal, SMB Marketing Report 2025 · Checked 2026-09-10
These numbers describe averages across many businesses, not a promise about any one of them. They are useful for knowing what matters and roughly how much - a grid built from a business's own Google Maps rank, at every point across its service area, is what shows where that business actually stands.