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Reputant

Reputant vs Semrush Local

Most marketers already know Semrush, and its Local toolkit sells Google Business Profile tools per location on top of it. Reputant is built for the owner who wants reviews and rankings handled without learning an SEO suite. This page says where each one is ahead.

Try the free tools

Facts checked on 2026-10-21. Tell us if something changed.

Entry price, checked 2026-10-21

  • Local Base

    per month per location; AI agent for the profile and 375 map rank credits

    $30

  • Local Pro

    per month per location; adds listings, review management and generation, 1,225 map rank credits

    $60

  • Local Business

    for 20+ locations, through sales

    custom

  • Pro Report add-on

    per month; branded, white-label reports

    $20

  • Reputant

    7-day free trial, then $29 per location a month

Semrush Local is priced per location, and the price is the same on monthly and annual billing. Local tools can be bought on their own or added to an existing Semrush subscription; the SEO plans are priced separately.

Feature by feature

A check means Reputant ships it today. Everything else carries the same status it has on our own roadmap, not marketing language.

Scroll sideways for the Semrush Local column.

Feature comparison between Reputant and Semrush Local
What you getReputantSemrush Local
Review requests and what triggers them
Live

Text and email requests fired by a paid QuickBooks invoice, a closed Clio matter or a CSV upload.

SMS and email review campaigns on Local Pro. No accounting or practice-management triggers listed.
AI replies to reviews
Live

A drafted reply for every Google review that you approve or edit before it posts.

Auto-replies to every new Google review on Local Base; drafts or auto-replies by review category on Local Pro.
Review sites monitored
Live

Google Business Profile and Facebook today. Yelp reading is planned.

Reviews from supported review sites in one place, with hourly Google updates and negative review emails, on Local Pro.
Local rank grid
Live

Map Pack rank at every point of a 3x3 or 5x5 grid over the service area, with the competitor holding each spot, run on demand.

Map Rank Tracker with a heatmap and competitor view, paid in credits: 375 on Base, 1,225 on Pro.
Google Business Profile audit
Live

Profile checklist plus a keyword-by-keyword table of who ranks above you, and profile performance.

A profile audit with an optimization plan, and an AI-written business description.
Google Business Profile posting
Planned

Planned. The app reads the profile today but does not publish posts.

An AI agent writes, schedules and publishes posts and photos on Local Base.
Listings sync
Planned

Not offered yet. Reputant can check that your listing details match on Yelp, TripAdvisor and OpenTable.

One-click sync to 70+ directories with duplicate suppression on Local Pro, plus US healthcare directories.
AI recommendations
Live

Reads rankings, reviews, the profile and competitors, then names the next action, ranked by urgency.

An optimization plan from the profile audit. Not listed as a cross-signal next-action feed.
AI visibility (ChatGPT, Claude, Gemini)
Live

Checks whether the three assistants recommend the business for its category and area.

Not part of the Local plans. AI prompt tracking comes with Semrush's SEO + AI Search plans, from $199 a month.
White-label reports
In development

In development for agencies. Not available yet.

Branded, white-label reports through the $20 a month Pro Report add-on.
Website builder
Live

An AI-built one-page site for a business that has none, hosted by Reputant.

Not offered in the Local plans.
Entry price

Reputant is priced per location, from $29 a month, after a 7-day free trial. Current numbers are on the pricing page.

$30 per month per location on Local Base. Review campaigns and listings start at $60 per month per location on Local Pro.

Who should pick which

Pick Reputant if

  • Your review requests should fire from QuickBooks or Clio instead of a manual send or a scheduled blast.
  • You want to see whether ChatGPT, Claude and Gemini recommend you without buying an SEO suite plan.
  • You run the business, not an SEO team, and want reviews and rankings in one plain dashboard.

Pick Semrush Local if

  • You need listings pushed to 70+ directories, or healthcare directories in the US.
  • You want an AI agent to post to your Google Business Profile every week, today.
  • Your team already lives in Semrush for SEO and wants local data in the same account.

Frequently asked questions

For review requests, AI review replies, rank grids, the profile audit and AI visibility, yes. For listings sync and automatic Google Business Profile posting, not yet: both are on the Reputant roadmap, and Semrush Local has them today.
Semrush Local costs $30 per month per location on Local Base and $60 on Local Pro, which is the plan with review campaigns and listings. Reputant is priced per location, from $29 a month, after a 7-day free trial. Current numbers are on the pricing page.
No. Semrush says the Local tools can be bought on their own or added to an existing Semrush subscription. Its SEO plans are priced separately, from $139 a month, and AI prompt tracking starts with the $199 SEO + AI Search plan.
Both show your Google Maps rank across a grid with competitors. Semrush Local pays for runs in credits and includes a reporting API. Reputant runs a 3x3 or 5x5 grid over the service area on demand and shows who holds each spot.
Semrush Local's prices and plans were checked on 2026-10-21, and the Reputant column shows what Reputant does today. Both products change, so if something here is out of date, tell us and we will fix it.

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