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Reputant

Google Business Profile audit: see what is missing and who ranks above you

A Google Business Profile audit checks your listing for gaps and shows how it performs. Reputant reads your connected profile, marks each core field complete or missing, records where you rank for every keyword you track, and puts your calls, direction requests and bookings next to it.

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Sample: profile completeness, Brightwater Plumbing
Profile completeness5 of 7
  • Business nameBrightwater Plumbing
  • AddressAustin, TX
  • Phone(512) 555-0142
  • WebsiteAdd in Google Business Profile
  • Business hoursSet
  • Primary categoryPlumber
  • DescriptionAdd in Google Business Profile

Most profiles are not wrong, they are unfinished. A missing description or a blank website field does not raise an alarm anywhere, so it sits there while a competitor with a complete listing gets the call. You also cannot tell from your own phone who ranks above you, because Google shows you your own area and your own history.

Why the map matters

What you get

A completeness checklist

Seven core fields checked against your live profile: name, address, phone, website, hours, primary category and description.

Keyword audit with the receipt

Your local pack and organic position for each keyword, with a snapshot of the results page that shows who beat you.

Profile performance

Impressions, calls, direction requests and bookings from Google, next to the audit.

Then see it on the map

The audit says what to fix. The rank grid shows where it changed things across your service area.

See the local rank tracker
Sample: profile completeness checklist
Profile completeness5 of 7
  • Business nameBrightwater Plumbing
  • AddressAustin, TX
  • Phone(512) 555-0142
  • WebsiteAdd in Google Business Profile
  • Business hoursSet
  • Primary categoryPlumber
  • DescriptionAdd in Google Business Profile

Profile completeness

A Google Business Profile audit that names the gap

The checklist reads your live profile, so it shows what Google has, not what you remember entering. A complete field shows its value. A missing one tells you where to add it. The count at the top makes it easy to see when you are finished.

  • Business name, address, phone, website, hours, primary category and description
  • Your name, address and phone shown together so a mismatch stands out
  • Your hours by day and the photos on the listing
  • Refresh at any time after you make a change
Sample: keyword audit, "plumber near me"
KeywordLocal packOrganic
plumber near me#2was #5#7
water heater repair#1was #3#4
emergency plumber#5was #4#12
drain cleaning#3was #6#9
plumber austin#8was #11#15
Profile checklist: 9 of 12 completeLast 30 days: 3,120 views, 41 calls, 88 direction requests

Keyword audit

See who ranks above you for every keyword

For each search you track, the audit records your position in the local pack and in the organic results, with a snapshot of the results page. That is the part your own phone cannot show you, because Google tailors what you see.

  • Local pack and organic position per keyword
  • A snapshot of the results page for each check
  • Run one keyword or all of them on demand
How it works

From connected to fixed in three steps

1

Connect your profile

Sign in with the Google account that manages your listing and pick the location.

2

Read the audit

See which fields are missing, who outranks you for each keyword, and what your profile brought in.

3

Fix it and refresh

Make the edits in Google Business Profile, refresh the audit, and run the keyword check again.

Frequently asked questions

It is a check of your listing for missing or wrong information, plus a look at how the listing performs in search. Reputant covers both: a checklist of your core fields, your rank for each keyword, and the actions customers take on your profile.
Seven fields: business name, address, phone, website, business hours, primary category and description. Each one shows as complete or missing, and missing fields tell you to add them in Google Business Profile. You also see your name, address and phone together, your hours by day and your photos.
No. The audit reads your profile and shows what to change. You make the edits in Google Business Profile, then refresh the audit to see them counted.
Yes. The checklist and performance figures read from your own profile, so you connect it first. You need to be an owner or manager of the listing on Google.
Three per location on Starter, five on Growth and seven on Pro. Each keyword shows your local pack and organic position, and you can run one keyword or all of them on demand.
Nobody can promise that. A complete profile removes a reason not to show you, but Google also weighs distance and how well known the business is. Use the audit to fix what you control, then measure the result on a rank grid.

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