Google Business Profile website alternatives
The short answer
Google turned off websites made with Google Business Profile. Its help page says that as of March 5, 2024 they were no longer available, and visitors were sent to the Business Profile until June 10, 2024. To have a website, build a new one with another tool, then add its address to your profile.
By Reputant · Updated October 31, 2026 · 5 min read
What happened to websites made with Google Business Profile?
Google's help page, Websites made with Google Business Profiles are turned off, says what changed. The link goes to a saved copy of the page, since the live address now shows a different article.
It says that as of March 5, 2024, websites made with Google Business Profiles are no longer available and customers who visit your site are redirected to your Business Profile instead.
It also says the redirect would only work until June 10, 2024. After that, customers get a "Page not found" error when they try to visit the website.
- Domains ending in business.site and negocio.site were removed from the website field on Business Profiles.
- Google says other than that, Business Profiles are not affected.
- If you did not have a website made with Google Business Profile, Google says the changes do not affect you.
- Starting March 5, 2024, Google says ads linked to such a website may be disapproved and stop running, because the domain in the ad's display URL will not match the final URL.
- If a custom domain name forwarded traffic to the old site, Google says to sign in to your hosting company account and choose a "Redirect" option or similar, to forward the domain to a different website before June 10, 2024.
What does Google say to do now?
Google says that if you would like to keep having a website for your business, you can create a new one with other tools and then update your Business Profile with the new website address.
The same page says that to keep a website you could consider a site builder, and lists Wix, Squarespace, GoDaddy, Google Sites, Shopify, Durable, Weebly, Strikingly and WordPress. That is Google's list as written on the page. We have not compared them, and this guide makes no claim about their prices or features.
What are my options for a free or low-cost small business website?
Our suggestion is to start from what you need the site to do. For most local businesses that is to say what you do, where, and how to get in touch. Here are the routes open to you.
| Route | What it means | Check before you choose |
|---|---|---|
| A site builder from Google's list | You pick a service, choose a design and fill it in yourself. | Open its own pricing page. Check what is free and what is paid, and whether you can use your own domain name. |
| An AI website builder | You answer questions and software drafts the pages. | Check how many pages you get and who hosts the site. |
| A freelancer or agency | Someone builds it for you. | Ask what it costs to change the site later and who owns the domain name. |
| No website | You rely on your Business Profile alone. | Google says the profile is a place to show your business, share information and links, and add photos. A website field can stay empty. |
Prices and features change, so read the current page of any service you are considering.
What does the Reputant AI website builder make?
You fill in six short steps: business identity, contact details, branding, SEO and content notes, your own instructions for the AI, and a final review. The AI drafts a one-page site, and you ask for changes in plain words, such as adding a testimonials section.
Each change makes a new version. You can preview it, go back to an earlier one, and publish the version you want on Reputant hosting. It makes a single page with your services and contact details. It is not a multi-page site.
It is included on the Growth and Pro plans, with a set number of new drafts a month. No builder can promise rankings, and Reputant does not. A website gives your Business Profile somewhere to send people.
What do I do once the new site is live?
Add the address to your Business Profile, as Google says to. Make sure the name, address and phone on the site match your profile; the NAP consistency guide shows how to check.
Then look at the rest of your profile. The optimization checklist lists what to fill in, and how to rank higher on Google Maps explains what Google says affects your position. If your old business.site link is still printed on cards or listed elsewhere, replace it with the new one.