Managing reviews across multiple locations
The short answer
Give every location its own Google Business Profile and its own review link, so each review lands on the right site. Then decide who asks for reviews and who replies at each location, and check each site weekly. Our suggestion is to keep the routine the same everywhere.
By Reputant · Updated October 31, 2026 · 5 min read
Does each location need its own Google Business Profile?
Yes, for a business that serves customers at each address. Google's guidelines for representing your business say you should not create more than one page for each location of your business, either in a single account or in several accounts. They also say all locations in the same country must have the same name.
That gives each site its own reviews and its own rating. A customer who visited your second clinic reviews the second clinic, and the first clinic's rating stays its own.
Service-area businesses, such as a plumber who travels to customers, follow a different rule on the same Google page: one profile for the central office, with a designated service area. This guide is for sites that customers visit.
How do I get a separate review link for each location?
Google says businesses can ask customers to visit a Google link or scan a QR code to leave a review, as described in its tips to get more reviews. A review link points at one profile, so our suggestion is to make one link per location and never share one link across sites.
Use the tool below once for each location. Save each link with its location name in a shared note, so staff at the Elm Street site never send the Main Street link by mistake.
This is what comes back. Paste your Place ID to get yours.
Google review link
https://search.google.com/local/writereview?placeid=ChIJ-your-place-id
A QR code for the same link. Downloading it is part of Reputant.
Who should ask for reviews at each location?
Our suggestion is one named person per location who owns the request routine, with a backup. Reviews slow down when everyone assumes someone else is asking.
Keep the wording and timing the same at every site, and change only the link and the location name. A customer who hears from "your Main Street team" feels the request came from the place they visited.
Reputant runs review-request campaigns for each location on its own, and each campaign sends text or email, not both. To use both, set up one campaign of each. The wider routine is in our guide on how to get more Google reviews.
Example request, same wording at every site
Hi {name}, thanks for visiting {location}. If you have a minute, a short Google review helps other people find us: {link}
Who should reply to reviews at each location?
Google's tips on replying say to keep replies short and simple, to be professional and polite, and not to send the same generic thank-you to everyone. For negative reviews it says never to share a reviewer's private information, and suggests apologising when appropriate and replying promptly.
Our suggestion is that the person who knows the site replies, and the owner reviews anything negative before it posts. Replies for a quiet site can wait until the weekly check, but a negative review is worth a same-day look.
In Reputant you can ask for a drafted reply to a review and edit it before it posts. It never posts without a person. Reviews arrive from Google and Facebook only. See responding to negative reviews for wording.
What does a weekly check across locations look like?
Fifteen minutes once a week is enough for a handful of sites. Our suggestion is to go through the sites in the same order each time.
- Open each location's reviews and note any with no reply.
- Reply to the new ones, or hand them to the site's owner of replies.
- Compare review counts since last week. If a site stopped growing, ask that site's team whether requests are still going out.
- Check that each site is still sending its request, whether through a campaign or in person.
- Write down one thing to fix, for one site, before next week.
What does Reputant not do across locations yet?
There are no roll-up reports that combine every location into one view, so you check each site on its own. Locations are added one at a time, with no bulk import.
The owner sees every location, and you can give staff a login scoped to a single location as a location manager or front desk.
Do reviews at one location affect the others?
Google says its local results are mainly based on relevance, distance and prominence, and that more reviews and positive ratings can help a business's local ranking, in its page on improving your local ranking. Each profile is ranked for its own address, so each site needs its own reviews.
For how profiles, location pages and local search fit together, read our guide to multi-location SEO. Each site's page on your website is covered in location pages, and the chain case is in the franchise local marketing playbook.